The Booze Guy's Heartfelt Mission: Introducing "RESCUE" Wines

In the heart of The Booze Guy's family, a deep passion for animals has sparked a mission to address the heartbreaking issue of animal cruelty that plagues our beloved South Africa. We've witnessed the distressing rise in abandoned and mistreated pets, facing the harsh reality of being "Put to Sleep" due to overwhelmed resources.

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A poignant conversation with my youngest daughter, Jami, and my wife, Gwen, compelled us to take action. This heartfelt discussion results in "RESCUE" – a limited range of premium wines adorned with the endearing image of Coco, a real-life Yorkipoo. Coco, with her priceless charm, embodies the spirit of our commitment to making a difference.

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"RESCUE" is more than a brand; it's a lifeline for our furry friends. Our strategy is clear: we aim to rally as many animal rescue centres as possible to join our cause. While this concept isn't entirely new, we pledge to go above and beyond to make it work. We understand the enormity of the issue, but we believe in the power of humble beginnings to create lasting change.

For animal rescue centres that partner with us, the process is simple. They become instrumental in our shared mission by promoting "RESCUE" on their platforms. For every case sold, we proudly donate R60 directly to the specific rescue shelter they support. We go the extra mile by offering personalized labels, creating a unique connection between the wine and the cause. We're privileged to collaborate with the Golden Retriever Rescue Shelter in Gauteng. Their exclusive label graces a wonderful bottle of wine, and every R60 from each case sold goes directly to their noble cause.

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We acknowledge that our initiative is a pebble in the vast ocean of hope for our beloved fur babies. Yet, we firmly believe that even from the most humble beginnings, great things can be achieved when driven by unwavering belief. Together, let's raise a glass to "RESCUE" – where every sip makes a difference and every bottle carries the promise of a brighter future for our four-legged companions. Cheers to believing in the power of compassion and change! 🐾🍷